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SPECIALS/DISCOUNT ENGINE
One-to-One Marketing and Yield Management
The Specials Engine is GolfSwitch’s online,
private label reservation engine for last minute, discount or promotional tee times,
and is most effectively used as a tool to manage yields and drive local rounds of play.
The Specials Engine works just like WebPro, but provides visitors to your golf course web
site with real-time access to discount or promotional tee time inventory. It also
includes a golfer profiling and email engine so you can gather more data from customers
who visit your site, and send out tee time emails to your golfer database. The Specials
Engine enables golf courses to more proactively manage yields, and execute marketing programs
to drive play and loyalty.
Features
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Real-time tee time reservations via Internet
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Advanced tee time management tools to manage
yields
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Facilitates multiple pricing structures and
inventory types including discount, promotional, last-minute and premium
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Add promotional items to tee times to increase
rounds: discount merchandise, food and beverage and even lessons
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Robust Data Capture and customizable Golfer
Profiling tools enable you to build a comprehensive database of golfer
preferences
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Easy-to-use email marketing tool allows you to
send targeted offers to your email database to increase loyalty, repeat play
and sell any type of inventory
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Allows Consumers to check course availability,
book tee times and make cancellations
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Compatibility with over 40 of the leading tee
sheet software programs
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Dynamic, on-the-fly pricing
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Turns your web site into a profit center with
online tee times
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Increase customer service levels with 24/7
availability - and decrease time spent answering phone calls
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Powerful customer database and reporting tools
to support your marketing efforts
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Course-defined pricing, no-show and
cancellation policies, and multiple classifications for different types of
customers
How will It Help Your Business?
On-The-Fly Marketing and Yield Management
The Specials Engine enables golf courses to easily, and instantly drag and
drop distressed inventory into the engine, and make those tee times available on
their course web site or through Reseller Partners on the GolfSwitch Network.
The Specials Engine Administration pages are web-based, so you can access our
secure site with your username and password and make adjustments from anywhere
as long as you have a connection to the Internet.
- View Tee Times in the Specials Engine
- Add Tee Times and define inventory parameters and policies
- Specify where the tee times will appear (on your web site or on a
reseller partners site)
- View Tee Times Sold through the Specials Engine
- Create, Edit, Save Email Blast Templates & Send Email Blasts
- View and Edit Profiles
Build a Targeted Database of Golfers
The Specials Engine includes a robust golfer profiling feature that consumers
access
from your existing golf course web site, so that your golfers can sign up to
receive special tee times and email marketing messages from your course right in their inbox. You can collect a variety of
information, including name, address, phone number, email address, and golfing
preferences such as preferred days, times and prices. We can even customize the
fields to include favorite clubs, balls and apparel! All of this data is stored
securely and completely owned by you.
Send Targeted Email Blasts to Your Database of Golfers
Once we’ve set up your golfer profiling page, you can begin creating and
sending customized emails to your golfer database. The Email Blast tool is easy
to use and completely
customizable, so you can control the message and look and feel of every email
through our easy to use web-based administration tools. What;s more, our system
enables you to select individual or groups of tee times, set the pricing, and
blast these times out to a targeted group in your database!
Proactively Manage Your Yield
The Specials Engine it is not purely a discount engine. It allows courses to
execute a wide range of marketing programs to sell different types of inventory,
whether they be rack rate, discount, promotional or premium.
With the Specials Engine you can instantly change pricing and notify local
golfers, so they can actively and quickly respond to changing conditions in
demand, weather and availability. This flexibility allows each course to
maximize their tee time yields over time.
Service Fees & Setup Options
Setup & Licensing Fees
There is a one-time setup fee of $499 for the Specials Engine, which includes
connectivity to all resellers on the GolfSwitch Network and a tee time
reservation engine for your golf course's web site.
There are two options for the ongoing licensing fees.
- Option 1: $99 monthly licensing fee + $1.00 per round booking fee on the
golf course web site. For most courses, this means only 2 incremental rounds
per month for the service to pay for itself!
- Option #2: $99 monthly licensing fee + $150 per month for unlimited
bookings on the golf course web site. This option is best for courses who
drive a significant amount of traffic to their web site.
The Specials Engine can be setup to collect the booking fee from the
customer or from the golf course. In addition, the course may choose to add up
to $1.00 to the standard booking fee charged to the consumer.
The golf course is not responsible for booking fees for rounds that come
from reseller partners.
For special pricing options, please contact a GolfSwitch Sales Representative.
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